Vol 6, No. 1 (2014), June 2014rn1 Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian ProductsrnMaeyta Selli, Heri Kurniawan p. 1-14rn2 Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil ProductrnBudi Setiawan p. 15-24rn3 The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in IndonesiarnRambat Lupiyoadi, Bramana Putra 25-37rn4 Consumer Empowerment Profile in Rural and Urban ArearnMegawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S Asngari p. 38-49rn5 Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German BrandrnDiana Sari, Brata Kusuma 50-63rn