Vol 6, No. 2 (2014), December 2014rn1 The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate StudentsrnMegawati Simanjuntak, Muhammad Mardi Dewantara p. 65-79rn2 Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, IndonesiarnHammam Haris Tasurru, Imam Salehudin p. 77-88rn3 Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brandsrn Giang Huynh, Jonathan A.J. Wilson p. 89-104rn4 The Use of Travel Guidebooks by Tourist Visiting YogyakartarnGabriela Intani Putri, Ike Janita Dewi p. 105-113rn5 Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in IndonesiarnPepey Riawati Kurnia p. 114-128rn