Vol 7, No. 1 (2015), June 2015rn1 Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of IntentionrnNi Luh Putu Indiani, I Ketut Rahyuda, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja p. 1-13rn2 The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and StarbucksrnAries Susanty, Eirene Kenny p. 14-27rn3 Marketing Collaboration and SME Strategy Implementation in Blora, Indonesiarn Kesi Widjajanti p.28-39rn4 The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward ProgramrnBadri Munir Sukoco, Meng-Kuan Lai, Wan-Jou Weng p. 40-49rn5 E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and MalaysiarnVera Pujani, Yazrina Yahya, Alfitman Alfitman, Refdinal Nazir p. 50-57rn