Another Look at the Political Economy of the Mainstream and New Media: The Capitalists Influence -- Apuke OD rnThe Power of Song in the Struggle for Health and Development Outcomes in Africa: Lessons for Social and Behaviour Change Programmes -- Fayoyin A rnThe Influence of Interpersonal Communication, Traditional Media, and New Media Sources on Youth’s Voting Behavior; A Study of Pakistan General Election 2013 Campaign -- Waseem Iqbal Y rnThe Effects of Anti-dengue Media Campaign of Government of Punjab: A Case Study of Gujranwala City -- Yasir Waseem Irn